Talking to New Zealanders

The Data Futures Partnership is committed to engaging with a cross-section of New Zelanders to understand and test their views on data sharing and use. We will use what we learn in our discussions to inform our work.

Data Sharing in New Zealand

More effective data use and sharing in New Zealand will generate a wide range of benefits for the country.

Not only will this include the additional economic value, but improved use of data will help:

  • Ensure our institutions are more accountable
  • Public services are more efficient
  • Government spending is better targeted
  • Private companies use data to better understand consumer behaviour and tailor products to suit our needs

Many organisations (across the public and private sectors) are already using data extensively, but their operating environment and the relevant rules and regulations, are not widely understood by the general population. Indeed, there is even a lot of misunderstanding on the part of organisations collecting data around the actual requirements of existing legislation.

While the Partnership works to champion increased data use in New Zealand, we also understand people’s concerns. There are important questions around privacy and security and potential misuse of data which must be addressed by those seeking to use people’s personal information. Making sure we have the right kinds of protections in place will help create an environment where data can be safely and sustainably used.

Drafting Guidelines for Data Use

The Data Futures Partnership has been tasked by the Government to draft guidelines which public and private organisations can use to develop a “social licence” for data use. These guidelines will set out the ways in which those working with data can build confidence by using data safely and in a way that will be of benefit to individuals and the wider public.

Our guidelines will seek to address people’s key concerns and set out steps organisations should take to use data in a way that is understood and trusted by individuals.


Our Data Our Way

The guidelines we draft must be built on the views of New Zealanders. That is why we are having conversations with people across the country – not just those who work on these issues every day.

In February 2017 the Partnership commissioned Toi Aria (Massey University) to run Our Data Our Way - a public engagement programme involving thousands of New Zealanders.

27 face-to-face workshops took place across the country engaging nearly 400 New Zealanders, while thousands more got involved by using an online version of the workshops.

Through these conversations, the Partnership set out to understand how people feel about their data being used and shared in different situations.  The findings will be used to inform the guidelines which will be drafted by June 2017.

What is social licence?